Forums › Forums › PPC › Why is PMax the standard campaign type used by all advertisers nowadays? › Reply To: Why is PMax the standard campaign type used by all advertisers nowadays?

  • Viper2014

    Guest
    February 17, 2026 at 4:20 pm

    PMAX has several advantages, but it is still not intended to work independently of other campaigns.

    Also, PMAX are super low funnel so if your account matches such criteria, then PMAX will work wonders regardless of the reality of the rest of the funnel.

    The rule of thumb is that: if you have the data points/signals, then allocate a larger portion of the budget to PMAX Campaigns.

    Hope it helps
    : )