-
Pmax is like standard campaigns with training wheels. It’s accessible, it’s low effort, it’s safe.
Provided you give it the right target and guardrails, it will reach the low hanging fruits first: Brand search, transactional queries, shopping placements, retargeting engaged users.
As you increase your spend and run out of bottom of funnel opportunities, it will start expanding to top funnel awareness and consideration segments, and that’s when you’ll see random placements and low engagement
Advertisers you’ve seen running it dont even come close to have enough budget to fully cover the bottom layer, yet alone a full-funnel strategy, so it’s fine for small businesses with small goals, or advertisers not experienced enough to run the full acquisition pipeline themselves.
You wouldn’t join the big leagues with training wheels though.
