Reply To: If you had to learn PPC again from zero today, how would you do it or would you even consider it again?

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I find in most viable servicing the medium business. can’t afford big agency and don’t need full time growth in house. Just paid ads isn’t enough anymore. you need full funnel and or CRO experience. I sell the service as growth architecture and often start with paid ads and depending on performance start building landing page funnels with marketing automation. You have to be really clear what’s profitable for you though. When they are spending under $20k / month they often won’t pay more than $3k on retainer and you may be doing a lot more than just ad infrastructure. I find it pairs better if you are full stack growth. I end up upselling SEO and automation design later than the client is much more profitable and you can point to return at all points in funnel. Depending on product – high LTV is great so they are more comfortable losing money on the cost to acquire each paid customers (skincare@ supplements is where i work) I have 12 years in growth the space.