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The interesting part is you said “incremental reservations.” That’s the whole thing.
Doesn’t sound like SEO died. Sounds like some under-35 traffic just stopped using Google for discovery and never showed up there in the first place.
If those bookings came from people who weren’t going to search “best restaurant near me” anyway, that’s not collapse. That’s behavior shift. Are you seeing this outside restaurants or is it mostly that vertical?
