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Not sure if this is applicable, but a lot of this resonates with my past experiences.
The issue I found with a lot of “bad clients” was often just that their website was bad and lacked the content needed to succeed in paid media.
So I developed a web/content optimization service for the agency which we would package with paid and other services. Basically just an audit of what to fix on site to improve conversions.
It was often what I needed to do any way to get any level of success or if their paid media, but now made official for a small additional fee. Kind of win win for everyone, because paid media worked better and the client also benefits from those improvements from their other traffic sources.
