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the “charging too much while not being profitable enough while also not offering enough” triangle is genuinely impossible to solve. something has to give and it’s usually the team’s sanity.
honestly the $2,500 clients with low budgets are almost always the most demanding ones too. the accounts spending $50k/mo rarely micromanage you because they understand it takes time to optimize. the small budget ones want daily updates and panic over a $20 CPC swing.
