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I usually decline about 80% of potential clients because, in many cases, it simply doesn’t make business sense. Small businesses can’t realistically compete on Google, especially when they’re new. Most of them want results and profit immediately, but SEO is a long-term investment. They’re competing against companies that are already established, already ranking at the top, and already generating more revenue. For many small businesses, that makes heavy SEO investment impractical.
With medium-sized businesses – companies generating at least a few million dollars per month – it’s a different situation. The planning horizon is longer. We can build a strategy 12 months ahead and work toward measurable results in a structured way.
Your question is missing some important context, which makes it hard to answer precisely. If your goal is to work with small businesses, you should understand that many of them simply don’t have the budget for long-term SEO. Medium, large, and enterprise companies often solve this by hiring in-house teams.
That’s just the reality of how the market works.
