Forums › Forums › PPC › What’s the first metric you look at now that you ignore CPC? › Reply To: What’s the first metric you look at now that you ignore CPC? fathom53 Guest February 12, 2026 at 6:27 pm Low CPC does’t mean a good ad. Just looking at CPC was never relevant. Profitability should have always been looked at. Either clients are making money from ads or they are not.
