Forums › Forums › PPC › What’s the first metric you look at now that you ignore CPC? › Reply To: What’s the first metric you look at now that you ignore CPC? Jokierre Guest February 12, 2026 at 5:26 pm I actually look at cost as my core benchmark when comparing date ranges, and then use the % change to evaluate everything else relatively. “We spent the same and got more X”
