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  • Present_Secretary628

    Guest
    February 11, 2026 at 10:02 pm

    I’ve dealt with this quite a bit. This is where I would list them by importance:

    1. Consolidating overlapping URL’s – Assuming this is causing keyword cannibalization issues
    2. Delete (don’t no-index) low-value pages
    3. Do not refresh year-stamped content. A LOT has changed since 2024. Re-purpose the content to provide more value and be optimized for LLMs. Add some schema markup and some FAQ’s.

    We did this for a client in January, and before the end of January, we had already seen an all-time high in traffic.

    Good luck!