Forums Forums PPC Source/medium recording differently in tools Reply To: Source/medium recording differently in tools

  • pasyie

    Guest
    February 11, 2026 at 5:52 pm

    Stuff like this tend to happen as tools have different attribution towards conversions.

    One tools probably uses last click, other is data driven, the third one is some mixed model and so on.

    Other then that if you checked tracking in both tools and its setup the correct way and tracking on testing then its def attribution related.

    Also dunno if you are from EU. Check if everything is set correctly in your cookie tool when it comes to accepting or declining cookies.

    Hope this helps.