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I wrote this article quite a while ago that details the different fee structures PPC freelancers and agencies use. It’s from the perspective of the client but certainly works both ways. One aspect I don’t touch on is what’s best for an agency. The main thing in structuring fees is how you position your services and whether you want more predictable monthly income or more upside.
[https://www.tenthousandfootview.com/which-ppc-management-fee-structure-is-right-for-you/](https://www.tenthousandfootview.com/which-ppc-management-fee-structure-is-right-for-you/)
PPC Management is a service just like any other. Provide an excellent service that continuously delivers value and your clients will tend to stick with you. Stop delivering value and your clients will leave.
Normally agencies should use “Manager” accounts to access client-owned ad accounts. This avoids a difficult situation for all parties (you, your client, and the new agency) when the client wants to move on. It’ll also help you stay organized, centralize control for things like scripts and reporting systems, future staff, etc.
