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If I were starting fresh in 2026, I’d focus on **one platform where distribution still rewards consistency over polish** right now, that’s short-form (IG Reels or TikTok), but I’d pick *one*, not both.
The biggest mistake early is spreading thin. One platform teaches you content instincts way faster: hooks, pacing, what people actually respond to.
Once that’s dialled in, repurposing becomes the leverage. I usually batch content and let tools handle the boring parts so I can focus on learning what works (I use **Indzu Social** for scheduling + reuse).
Platform choice matters, but **sticking long enough to learn one algorithm** matters more.
