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>Now they’re refusing to use it. They claim Search Console is inaccurate and that manually searching keywords is more reliable.
Red Flag. I mean – using a 3rd party SERP report is good for “over-time” analysis, scoring, reporting
>When we question this, they tell us to check rankings in incognito mode and say that reflects the “real” results.
SERPs results change by browser, user, location and during the day.
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Is there any validity to their claim that Search Console is inaccurate for rankings?These are kind of all odd statements from them
>And how would you handle this situation with the SEO agency?
100% – tbh – it sounds like something else is the problem.
What is your SEO strategy?
What I mean is: 6 months ago, where did you want to be? How many keywords, Where are you now?
What are leads/sales like?
What have you done? Did that help achieve your goal? did you pivot? why?
>This shift in reporting mid campaign is frustrating, especially since it contradicts the data trend we’re seeing.
Is your SEO strategy stringently linked to keyword positions and GSC is giving different data and the whole think is just about one or a handful of keywords?
In GSC – are you restrcting the country/device to the same as your SERP report?
Why isn’t eh conversation centered around building topical authority?
