Reply To: Lowering your budget for better results ? (G Ads)

[KeVVe1994]

google doesnt suddenly panic when you lower your budgets…

However, lowering budget can be a sign for the algorythm to be more strict on where it spends the budget (especially in combination with a smart bidding strategy), which can result in improved performance. But this is defenitly not always the case

panic has nothing to do with it