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You killed your delivery by narrowing targeting while Meta was still learning… going from broad Dubai to specific villa communities reset the learning phase and now you don’t have enough volume at AED 120 daily to exit it properly.
Renovation is high ticket with long consideration so lead campaigns struggle anyway… most people research multiple companies before contacting anyone. You probably want to run traffic campaigns to a landing page with strong social proof and let them convert when ready instead of forcing immediate lead capture.
Also yeah the job seeker problem is brutal in Dubai… seen this issue with construction and trade businesses there where 70% of leads are people asking for employment.
