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Some easy wins may be:
* Optimizing titles and h1s toward the top queries in GSC (also, make sure every page has an H1 and not multiple)
* Check indexing and make sure everything is indexed. If not, figure out why and fix it. There may be content to prune if pages are cannibalizing each other.
* Check GSC and compare the last 3 months to the 16 to 14 months ago period, check queries and pages by lost clicks. There could be stuff that just needs to be re-optimized to gain back a lot of clicks. Maybe the pages have even been removed and you can just bring them back.
* If you have a tool like ahrefs, look back at historical rankings to see if there used to be different pages that ranked highly but aren’t indexed anymore. Then consider bringing them back.
* Re-optimizing pages in the 4-10 spots, or even 10-20 spots, to see if you can make them move. Sometimes there are pages that just aren’t optimized toward the top queries in GSC, or they lack good internal linking.
