Reply To: low hanging fruit to impress new employer?

[Shrtaxc]

I would start by searching the products they sell online and see what companies rank in top 10.
Analyse their site structure + content PLP and PDP’s.
Check their purchase journey.

If you have the tools check their backlink profile, how they get their do follow links, what percentage of their links go to which categories to which keywords, you can export those and make a pie chart to easily understand and notice a pattern.

Content on category pages are very important from my experience, they should be covering informational + transactional purchase journey questions and you give google context and about what you sell.

Check the content of the products what is written as product description, meta title + meta description.

In shopify you can see each product images and if they have alt description or not, make sure they have properly written, you can use AI to write them with proper prompts.

Learn shopify reports to analyze trends and purchase behavior, creating custom reports is actually very easy.

Analyze what purchasing questions are being searched make a list and answer them in your product categories alongside blog content.

Check what keywords they get impressions and clicks in GSC, 404’s indexation etc the usual repeated stuff around shouldn’t be ignored as well.