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The shift from technical wizardry to “just trust the algo” is brutal. I spent months feeling like my role was becoming obsolete because the platforms stripped all the manual levers I used to pull.
Eventually realized that if I can’t control the bidding, the only actual performance lever left is the creative. The problem is PMax burns through assets faster than i can produce them, and I’m definitely not a video editor.
So I started testing an ads agent to handle the volume. I basically just dump the product images and a rough angle into it, and it spits out fully composed video ads with voiceovers.
If the job is really just “feeding the robot” now, might as well automate the food prep too.
