Reply To: Does anyone else feel like PPC is a miserable job?

[Pr0f-x]

I find paid to be unusually complex with so many moving parts, many of which need critical analysis, reasoning and some lateral thinking. Results are also directly proportional to an offer, usability and pipeline efficiency. In other words you could spend all day being phenomenal at analysing data, being creative, doing everything right technically, all for it to be completely unravelled by things technically out of your control.

I find it to be one of those jobs to be totally under appreciated considering its relative complexity. It is nothing like dialing a number on a CRM and having a conversation. Or sending out a weekly newsletter.

So I don’t worry so much about ai and automation. I focus on the ancillary stuff that makes or breaks my results.