Forums › Forums › PPC › Does anyone else feel like PPC is a miserable job? › Reply To: Does anyone else feel like PPC is a miserable job?

  • ppcbetter_says

    Guest
    February 6, 2026 at 4:17 pm

    Kinda. The conversion tracking is getting more complex, so setting up and maintaining offline conversion tracking keeps me a little bit busy.

    There’s also the creative director role. With AI a search ppc guy can easily make creative briefs and sometimes even full video ads. Good creative will driver performance forever.