Forums › Forums › PPC › We’re spending 60% of our budget on branded search and my boss thinks it’s ok › Reply To: We’re spending 60% of our budget on branded search and my boss thinks it’s ok DazPPC Guest February 6, 2026 at 3:25 am Unless your budget is tiny or your brand has a ridiculous amount of search volume and high competition, I doubt 60% of your budget is really going to brand.
