Forums › Forums › PPC › We’re spending 60% of our budget on branded search and my boss thinks it’s ok › Reply To: We’re spending 60% of our budget on branded search and my boss thinks it’s ok ppcwithyrv Guest February 5, 2026 at 11:49 pm More importantly what is your impressions share? 60% seems aggressive, however if your impressions share is too low….sub 65% its probably being targeted.
