Forums › Forums › PPC › We’re spending 60% of our budget on branded search and my boss thinks it’s ok › Reply To: We’re spending 60% of our budget on branded search and my boss thinks it’s ok

  • BeginningBlock2447

    Guest
    February 5, 2026 at 10:19 pm

    Maybe instead of turning it off entirely, you can do a blackout test – just exclude a region and see if conversions/traffic from there take a meaningful dip?

    It’s just about making it palatable to your boss in small doses. How do you rank organically?