Reply To: Anthropic are hiring an SEO Lead – I guess GEO just isn’t working out

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I honestly think that GEO is just a knock on effect of SEO.

Think about it… where do LLMs get their data? the web
How do they find the data on the web? by searching for it!

It’s either baked in as part of the training process, which many companies probably have different ways of acquiring the data. Or the information is looked up with a lot of models nowadays having access to search the web. The higher you rank on Google, Bing, etc. the better chance you have of showing up in a generated response