Reply To: Experienced paid media marketer looking to level up (analytics, attribution, CRO)

[Trappedinacar]

I’m in a similar place but from a design background.

I’m been working on leveling up to become a specialist in landing pages and CRO for paid ads.

There’s not really a clear path to it, but you can learn from a lot of sources. Content/books/courses/youtube videos. There’s also a lot of BS content that’s a waste of time.

Unbounce and conversion rate experts usually have good content on CRO, there’s also experts like Sabri subi, Talia wolf, russel brunson. You can find useful articles on linkedin and X.

It also helps to learn about building high value offers, value proposition, user psychology.

I can recommend some of the better resources i’ve found, feel free to DM.

Also, goes without saying, but learning by doing is undefeated. Especially in this space, when you can test changes on real world projects and see an actual uplift in conversions it teaches you more than any content.