Forums › Forums › PPC › 🚨 Sudden drop in conversions in the last 2 weeks — no changes made. Anyone else experiencing this? › Reply To: 🚨 Sudden drop in conversions in the last 2 weeks — no changes made. Anyone else experiencing this?

  • ppcwithyrv

    Guest
    February 4, 2026 at 4:11 am

    Yes, this is happening more lately — Google sometimes quietly shifts Max Conversions toward cheaper, lower-intent traffic, which hurts leads even if nothing changed. Also, search behavior and AI results can shift traffic quality without showing clear warning signs.