Forums › Forums › PPC › Bing audience ads › Reply To: Bing audience ads
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QuantumWolf99
GuestJanuary 19, 2026 at 9:05 amAudience network on Bing is basically their display/native placements across MSN, Outlook, and partner sites which typically converts 60-80% worse than search because you’re targeting people browsing content not actively searching… go into campaign settings and opt out of audience network entirely or at minimum set a -90% bid adjustment on it so your budget flows to actual Bing search results where intent is way higher.