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  • QuantumWolf99

    Guest
    January 19, 2026 at 9:05 am

    Audience network on Bing is basically their display/native placements across MSN, Outlook, and partner sites which typically converts 60-80% worse than search because you’re targeting people browsing content not actively searching… go into campaign settings and opt out of audience network entirely or at minimum set a -90% bid adjustment on it so your budget flows to actual Bing search results where intent is way higher.