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bing will happily spend your money on audience inventory if you let it, especially if auto expansion or audience network is on by default. first thing i would do is separate search and audience completely so you can see what is actually working. mixing them just hides the problem. audience ads on bing rarely convert unless you already have strong first party data or very tight intent layering. for most accounts they are cheap clicks with low follow through. also double check bidding and optimizations, bing loves pushing automated settings that look smart but are terrible early on. get search clean and profitable first, then test audience as a small, controlled experiment. if search is not converting yet, audience almost never fixes that.
