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ben_bgtDigital
GuestJanuary 19, 2026 at 8:26 amThere’s a lot of outdated advice being given so far around excluding audience ads. Contacting support won’t help.
Firstly check each ad group’s settings. Under ‘ad distrubution’ toggle onto ‘Microsoft sites and select traffic’ – this will not cut out audience ads entirely, but is a good start.
Then you need to apply a website exclusion list to the account. The list needs to be added at the MCC level. This will do a very good job of heavily limiting impressions served on the audience ads network.This is a very good breakdown of the whats and whys, and includes a link to a decent base website exclusion list: [https://victressdigital.co.uk/opt-out-microsoft-audience-network/](https://victressdigital.co.uk/opt-out-microsoft-audience-network/)