Forums › Forums › PPC › How do you build a reliable “Holistic View” across Meta, Google & Organic? (Shopify) › Reply To: How do you build a reliable “Holistic View” across Meta, Google & Organic? (Shopify) Available_Cup5454 Guest January 18, 2026 at 8:23 pm Use GA4 as the single source of truth and evaluate channels on blended MER and revenue lift rather than platform reported roas
