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  • ppcwithyrv

    Guest
    January 18, 2026 at 5:51 pm

    Those tools don’t actually figure out where a sale truly came from.
    They just organize and display the data you already have.

    99% of the market is cake decorating with fancy shining objects (AI, proprietary tech, etc…). Unless your spending $300K per month, $10K+ per day you should be fine with a reporting excel sheet.

    John Moran talks about this, there is no true attribution tool for all platforms—maybe sales force at tremendous amounts of spend.

    Everyone says Triple Whale, Analyzify, Northbeam but those are nothing but dashboards, Power My Analytics with more functioning and faux optimizations so the platforms do better…..Your best bet is MER-approach with solid platform results. GA4, UTMs, excel reporting + Shopify comparisons and optimizing by platform with a holistic MER is your best bet here.

    Serious players and larger agencies in the space don’t use Triple Whale, Analyzify or North Beam. The idea of “perfect attribution” below enterprise spend is mostly a myth.