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If by holistic view u mean one place to answer what drove revenue + what should we do next, I’ve had the cleanest results with a simple triangulation setup: pick 1 North Star (blended MER / CAC / profit), make Shopify/CRM the source of truth for revenue + refunds, then stitch spend + clicks + UTMs from each platform into a single daily table (channel, campaign, spend, sessions, orders, revenue, new/returning).
Use GA4 mainly for directional pathing + landing page diagnostics, not as ur book of record. For attribution, don’t chase perfect: run 2–3 consistent lenses side by side (platform 7d click, GA4 last non-direct, + a cheap how did u hear about us post-purchase survey) and only make decisions when all 3 point the same way.
The biggest unlock is agreeing upfront what decisions this dashboard should drive (cut/hold/scale, budget shifts, creative rotation) so u’re not building a nice to know reporting museum.
