Reply To: What’s the fastest website fix you’ve seen actually move the needle?

[Ok-Researcher-2745]

Had two versions of a site, one in Spanish one in English, google recognized them as duplicates. I took over the program and implemented the href lang tag, and made sure the was based in the correct location (mexico) site went from low conversions to a 140% increase fairly quickly. Traffic moved quickly in a few weeks. I noticed the tags were missing in the first week, i was given the site because it was in need of help.