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Here Are some Insights as Dubai is very different then other countries
1. Campaign structure: Split primarily by intent (Buy / Rent / Invest). Always isolate Off-plan into separate campaigns due to longer decision cycles and different messaging.
2. Keyword strategy: Start phrase + exact .. broad only after strong negatives. “Luxury”, “investment”, “high ROI” sound good but often drive low-intent users
3. Geo & audiences: Run Dubai-only + key international markets (UK, India, KSA, Russia) in separate campaigns. Audience layering helps for observation, rarely for hard targeting early.
4. Bidding & optimization: Begin with Max Conversions, move to tCPA after 2–3 weeks. Judge lead quality only after 50 to 100 leads, not earlier.
5. Lead quality & tracking: Main issues = brokers, job seekers, fake WhatsApp leads. Improve quality with price qualifiers, ownership language, exclusions, longer forms.
6. Common mistakes: Mixing off-plan & ready, going too broad too fast, judging performance too early, and not filtering broker traffic upfront.
