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Generic “financial advisor near me” kills you because Google’s financial services policy blocks age/income targeting… you’re paying for every tire-kicker regardless of asset level.
Switch to problem-specific long-tail keywords with actual search intent: “financial advisor business sale proceeds” (820 monthly), “wealth manager stock options”, “retirement planning high net worth”, “estate planning $10 million” etc. because these self-qualify by complexity level.
I’ve rebuilt campaigns for wealth clients around wealth event keywords (inheritance planning, executive compensation, business exit strategy)… dropped cost per qualified lead 60% by geo-targeting zip codes with $200k+ median income and aggressively negativing debt consolidation, credit repair, budgeting, 401k basics since those attract the wrong demographic.
