Reply To: LLMs are changing SEO fast are we supposed to optimize for Google or AI now?

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LLM SEO/GEO sounds like a rocket science but it’s simple.

Let’s understand in this way:

The role of Google is search was to provide the best solutions to users using thier algorithms.

With time, people find out some loopholes (kw stuffing, black hat tactics) and Google started showing pages with no use to users. It harms the authority of Google.

Back in 2021 or 2022, if you wants to appear in top positions, either you’ve to:

– run ads
– build strong SEO

But now AI don’t care about the things Google used to. So your goal shouldn’t be the #1 ranking. the goal should be more visibility, and that;s what AI overviews are doing.

At Outreach Empress, I started building links for a cannabis brand in United Kingdom.

– Top spot was taken for our keyword by a company with exact match domain.
– So I started publishing listicles, and brand reviews + brand vs brand comparison.
– After 5 weeks, our rank on google improved from #57 to #6 but we were appearing on #1 in AI search.
– This help our client to get 3x more sales from that keywords in a single month.

So my simple suggestion is:

– don’t pick one.
– GEO is just advanced version of SEO.
– Focus on intent and lead with value
– Be authentic, don’t optimize for search
– Don’t stress about links, even if you got a mention, its enough for AI.

Google still don’t show AI overviews for many keywords, so sites ranking in top 3 are taking all the money from there.