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We have set up LLM tracking and audits. The 2 key metrics we’re looking at is brand mentions and website citations (also kinda looking at referral traffic but not hugely), so its more a visibility thing.
Our websites are flying with citations for authoritative content – we havent done anything special in how we’ve created the content, just focused on what has always worked for SEO – good content that adds value
Brand mentions we’re seeing lag a bit and that’s mostly cause they originate from 3rd party sites more and we haven’t been doing digital PR for our clients (they have separate agencies for that).
Would definitely say the currency is shifting to visibility in results, as opposed to traffic. Where we are measuring traffic it is about engaged’ high quality traffic, rather than pure numbers
