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Start testing. There is no one definitief strategy that always works. Brand mentions (with the right context) can really help. They can even be a pain if a brand has shifted focus after ten years because based on the training data LLMs still associate the brand with different services or products.
Try out different content types and structures. But do keep monitoring with a broader perspective. I had 3 clients where we saw more LLM based referral traffic but normal SEO results dropped considerably. And for most websites that is still the biggest chunk (no pun intended) of traffic.
