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  • GrowthZen

    Guest
    January 16, 2026 at 1:29 am

    If you want less spoonfed content and more control, there are really two evidence‑based paths: pick platforms with different incentive models, or build your own filters on top of the big ones.

    a few data points to ground this:

    yt and ig are deeply ad‑driven, and both explicitly optimize for watch time and engagement to maximize ad impressions, which is why feeds feel increasingly cluttered.

    short‑form video now dominates attention on those platforms… shorts and reels get higher average completion rates and are heavily boosted in feeds, which makes it harder to surface niche long‑form or hidden content organically.

    alternatives and workarounds that actually change the experience:

    rss + open web: most major publishers, blogs, and even some yt channels still expose rss feeds. using an rss reader (feedly, inoreader, etc.) lets you build a fully customizable, largely ad‑free feed where you choose every source instead of an algorithm doing it for you. this is still how many journalists and researchers consume content.

    fediverse / mastodon: mastodon doesn’t run a global engagement‑optimized algo at all. your timeline is chronological, and you can use lists, follows, and server choice to shape what you see. studies of federated platforms note that this local first design leads to less engagement bait and more community‑driven discovery, at the cost of less virality.

    reddit, but curated: subreddits already act as topic‑level filter and then you can further customize by:
    – subscribing only to niche, well‑moderated communities.
    – sorting by ‘top’ over longer time windows (week/month/year) to surface the best content that would otherwise be buried in ‘hot’

    research on social platforms shows that community‑curated ranking (upvotes within a niche group) tends to surface more relevant content than global, ad‑driven feeds.

    if you care specifically about a customizable algo, your best bet in 2026 is to use the big platforms as databases (search, specific channels you follow), then layer your own algo on top using rss, saved searches, and niche communities, where you control the inputs instead of meta/google optimizing for ads.

    so rather than looking for a perfect ig or yt replacement it’s much better to think in terms of a ‘stack’:
    – chronological/community‑based feeds (mastodon, niche subreddits)
    – personalized rss for long‑form and blogs
    – search on yt/spotify/etc. only when you’re actively looking for something, not doom‑scrolling the ‘for you’ page

    what kind of content are you mainly trying to discover (topics or formats)? that will change which combo makes the most sense.