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I actually just really like doing SEO. I’m good at it. It’s my competitive advantage. I get the real good feelings from doing a good job, consistently. I do “own” several of my own businesses that I could do SEO work for and maybe one day not need clients, but then I’d also be on the hook for operations, logistics, etc that I really have no interest in. I do SEO so I sell SEO services, and then I don’t hate my life in order to earn a living.
Edit after reading some other comments: I like talking to my clients. They’re like friends/family to me, so maybe that’s the disconnect others have had. My clients are pretty much my only social life and I am happy with this.
