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Some of us are. But, as with most things in SEO, it depends. People can specialize in different areas of SEO. For example, someone might excel at analytics and the technical stuff but lack sufficient copywriting skills. Or, they might have all of these skills but lack knowledge of video editing (which is pretty much essential now to generate revenue).
Others might be struggling to find a niche that meets these crucial criterion:
1. Something they’re passionate and knowledgeable enough to write about.
2. Is actually profitable enough to generate revenue.
3. Isn’t overly saturated.This has become quite difficult and is only becoming more difficult. So, takes a lot of initial and ongoing work to build a profitable online presence. Many SEO professionals don’t have time to do that while also working full-time.
Your best approach would be to, for example, hire an SEO professional who knows what videos need to rank well, then hire a video editor who can follow those guidelines. Just because an SEO professional knows what a video needs doesn’t mean they know how to work with Premiere Pro (again, as an example).
