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View blogging today as an authority and trust channel rather than a raw traffic engine. It works best when it supports something else like a product, service, newsletter, or niche community, not as a standalone play. Generic content lost ground to search features and AI summaries, while firsthand experience, strong opinions, and deep niche knowledge still attract readers. Traffic is usually slower and more uneven, but more intentional, which is why results feel mixed depending on expectations.
