Reply To: How can content-based websites combat AI Overviews?

[salted_hobbit_feet]

We need to move with the metrics and look bigger than just the website performance – clicks and traffic are getting replaced by citations and mentions. This is actually an exciting time for SEO as it can put content at the heart of wider marketing strategies

Syndicate content across the web and on multiple platforms, aim to grow your share of voice for relevant prompts and keywords – gaining mentions and citations

My clients website is heavily content focused and in our AI/LLM audits we are seeing ourselves vastly outpace competitors for citations. Mentions lag a little but that is where we can unlock conversations about offsite tactics.

As for how much a citation, mention or general visibility is worth in the new space… well, how do businesses generally quantify brand awareness or media “reach”? Its a bit ethereal at times, but unless your website is D2C or looking for leads, this was always the case beforehand