Reply To: How are you handling complex logic in black box platforms?

[mikeyvalet]

The real question is once you have this granular data you are looking for, how does it change your decisions? How would you adjust your bids or campaign strategy? This seems like an expensive exercise that sounds nice, but has minimal lift or profitably potential .

I see attribution questions a lot, and honestly a rolling Google Sheet is usually a fantastic option. It pulls KPIs from each client’s true source of truth. Cost comes directly from Google and Meta, sales and orders data from Shopify or an ERP depending on the business, and appointments from tools like Acuity or Calendly. I’m currently building this in n8n now so it pulls the data daily and rolls up cleanly into weekly and monthly views. Having that Google Sheet would answer like 90% of these questions at an aggregated level.