Forums › Forums › PPC › Has anyone noticed their conversion rates and ROAS dropping during the holiday season? › Reply To: Has anyone noticed their conversion rates and ROAS dropping during the holiday season?

  • Single-Sea-7804

    Guest
    January 12, 2026 at 8:49 pm

    You’re in a highly, highly competitive market during the holiday season. CPC’s spike heavily during this period and if you don’t have your margins well though out, your ROAS and overall profitability will suffer with advertising and other costs that you incur.