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  • wilbrownau

    Guest
    January 12, 2026 at 4:56 am

    You can’t achieve topical authority for clients that are generalists. You need a niche to be an authority of.

    I would say that it’s a part of an overall SEO strategy.

    Also, you can’t force clients to operate in a well defined niche and some will be generalists, so you need a flexible and multichannel approach like brand or PR marketing.