Reply To: If your Google ads Rep isn’t pestering you about Auto-Apply anymore, it’s because it’s no longer a part of their commission structure.

[MySEMStrategist]

The US based reps are usually really smart people with a really crappy job. I wish Google would reinvent the purpose of the role and train them to be much better product experts. I had to explain to a very aggressive young lady on the accelerated growth team recently how her suggestion would cannibalize and tank the most successful campaign in the account. She argued with me to the point where she stopped making logical sense. Imagine if that intense energy was channeled in a way that wasn’t about winning misaligned product adoption.