Reply To: How do you catch CPL spikes before they destroy your budget?

[QuantumWolf99]

Automated performance alerts via Slack or email triggered at campaign level not account level… set thresholds like “notify if CPL increases 40%+ vs 7-day average with minimum 20 conversions” so you catch spikes with statistical significance not noise.

For my client accounts, I use custom scripts or third-party tools that check hourly and flag anomalies… the main thing is setting alert thresholds that balance sensitivity with false positives because daily CPL fluctuates 20-30% naturally so alerting on every 15% swing just creates noise.

Weekend spikes are common when conversion rates drop but spend continues… most high-spend clients I work with either pause campaigns Friday night or reduce budgets 30-40% for Saturday/Sunday because lead quality typically tanks while CPLs spike.