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most of those questions sound reasonable, but they are abstract in the way founders like and buyers do not. the moment someone asks about ROI, they are really asking what decision this helps me make differently next week. if the output does not clearly map to actions like stop producing this type of content, double down here, or fix this risk first, it stays a nice dashboard. the fact that your only paying customer lacks any baseline SEO presence is a signal that mature teams already have internal answers, even if they are messy. i would test framing everything around avoided cost or captured opportunity instead of visibility or sentiment, since those feel soft unless tied to revenue leakage. right now it reads more like insight than leverage.
